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Articles in the General Category

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[24 Jan 2010 | Comments Off | 209 views]

WordPress has released 2.9 and announced 3.0. Is what was a simple CMS being a Microsoft-like behemoth? Could be.

General »

[15 Dec 2009 | Comments Off | 410 views]

Project Honey Pot reports its billionth spam email and gives us insights into spamming in 2009.

General »

[5 Nov 2009 | Comments Off | 475 views]

Add Google Commerce Search to your site to improve your product search and filtering tools. You only have to pay them based on the number of products you have and the number of searches your customers do …

General »

[22 Oct 2009 | One Comment | 608 views]

Google will soon be adding tweets to search results. So should you Tweet?

General »

[22 Oct 2009 | Comments Off | 552 views]

Due to a security issue, all WordPress sites are urged to upgrade to V2.8.5. Unfortunately not all plugins are yet compatible …

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[8 May 2009 | Comments Off | 1,324 views]

osCommerce Twitter

If you are a Twitter user or even just blog, shortening your URLs is a must. TinyURL.com is a leader in the field but who else is out there and should you use them?

General »

[6 May 2009 | 2 Comments | 808 views]
Is your osCommerce site customer optimized too?

Before you rush to draw new customers through greater SEO efforts, how about looking at the potential customer who is about to walk out the door?  If it was a real store you’d be out there saying “Can we help you?”. 
Just because you are an online business does not mean you can’t or shouldn’t.  While pop ups inviting people to chat can annoy customers, saying nothing at all can be worse.
So before you decide you need to do even more SEO how about improving your customer service tools?  Apart from a prominent, ideally free, phone number and detailed contact us page, what about tools like Online Chat, Remote Cart Management, Simple Q&A Forums?  
If we told you they can increase sales by 10% or more would you do it?

General, osCommerce Search Engine Optimization »

[31 Mar 2009 | 2 Comments | 1,083 views]
Is your osCommerce site outstanding?

Seth Godin talks of Fitting in vs. standing out.  As a kid, if you move to a new school, survival usually means fitting in.  On the Internet, survival means standing out.  And, as he says “Standing out is trickier”. Why?  Because you cannot control who your neighbors are.  So how can you stand out from them?  Simple.  Before you do anything online, develop an SEO Strategy.  Before you even register a domain name.  Before you even bother to think about functionality.  Before you even dare think of design.  Before you even install osCommerce. Think “how is anyone going to find me?”.  Think “how will I stand out in the search engine results?”. Once you know that, then worry about the rest.  Because it’s all  driven by your SEO Strategy.  If you don’t have one, get one.

General »

[30 Mar 2009 | Comments Off | 804 views]

As an off-shoot to the newly released findings by the Neilson Company about Video Viewing, we discover just how long people spend surfing the web each day …

General »

[20 Mar 2009 | One Comment | 1,039 views]

Internet Explorer 8 was released on 18 March 2009. Have you checked your site looks right and works probably under this new version?

General »

[18 Mar 2009 | 2 Comments | 2,202 views]
Are you still waiting for the economy to recover?

We all have plans to invest in our online businesses.  The thing is, they’re on hold, right?   Who can afford to spend money in this economy?  When sales improve and budgets loosen up, then you’ll implement those plans.  I hear you.  Trouble is while your plans stalled, others shifted gears.
Let me tell you a secret only website developers know.  Your competition are busy updating their websites … now!  They are investing in SEO to increase traffic and site redesigns to increase engagement and conversion to turn that new traffic – your customers – into  their customers.   While you’re blocking the box, they’re changing lanes.