Does your site perform under load?
Is there such a thing as too much traffic? Yes when your hosting platform can’t cope with it!
Nearly 50 percent of customers expect a site to load in two seconds or less, and they mostly abandon sites that don’t load within three seconds. A total of 79 per cent of online shoppers who have trouble with site performance won’t return to the site to buy again and about 44 per cent of them would tell friends if they had a bad experience shopping online.
Unfortunately there is no “one size fits all” solution to website performance due to the numerous factors in play: servers, software and content. But if your site is not performing around the 2 second mark now, you should be worried about what will happen in the upcoming sales season. It’s not just a matter of your site being slow. It could be all the embarrassment of your site being down.
Why not find out what might happen before it actually does? By performing specialized load testing, we can simulate anticipated traffic and determine not only if your site will hold up under load but also identify points of weakness in the workflow. Maybe it’s your code. Perhaps it’s your database. Then again, it might be your server settings that are going to let you down. Only specialists in all areas of website performance can really answer that. So contact us if performance is an issue for you.
Reference: Kissmetrics: How Loading Time Affects Your Bottom Line