Is an osCommerce Product RSS Feed worth it?

RSS Product Feeds have been available for several years. They even pre-date XML site maps. But are they worth it? Does anyone pay attention to them?
Probably not. But with the advent of blogs, RSS technology has been de rigeur for almost any site. Why?
An RSS feed are another way to the attention of search engines and if you create keyword-targeted feed then it is going to help SEO.
Best case it helps your SEO, worst no human looks at it. Most likely outcome? Customers perceive you as being ‘up to date’ just by the existence of the RSS symbol on the site.
You can install the osCommerce RSS Feed Add On quite easily.  But if you would like to talk about an SEO oriented Product Feed then contact us!