Do you know why your osCommerce carts get abandoned?

The PayPal Checkout Abandonment Study was conducted by ComScore in May 2009. 
553 US shoppers, who had recently abandoned a shopping cart, were asked about their most recent abandoned session, regardless of the site involved.
At least a fifth of respondents cited the following as very important reasons for cart abandonment:

  • High shipping charges: 46 percent
  • Wanted to comparison shop: 37 percent
  • Lack of money: 36 percent
  • Wanted to look for a coupon: 27 percent
  • Wanted to shop offline: 26 percent
  • Couldn’t find preferred pay option: 24 percent
  • Item was unavailable at checkout: 23 percent
  • Couldn’t find customer support: 22 percent
  • Concerned about security of credit card data: 21 percent.

If you don’t know how many abandoned carts you have and what to do about it then contact us and we can install our Cart Management module for you.  Customers reports a 10-15% increase in sales which more than pays for itself!

Comments
  • Anyone see the flaw?
    1/5th of respondents is only 110 people so round down to 100 and those precentages become people.
    46 people said high shipping charges etc.
    46 people out of 553 is only 8.3% and the rest are obviously lower.
    So the bottom line on cart abandonment is probably that it is human nature. Offline it is window shopping. Online it is cart abandonment.
    Regardless, it is still best practice to ask the customer “do you need any assistence” and cart management is one way to do that.

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