Ready for the holidays? Too soon?
Magento have published their 2017 Magento Holiday Commerce Outlook guide to support merchants with the latest digital commerce tips, strategies and tactics needed to approach the holiday season and effectively grow their business showing ways to:
- Use Analytics to Identify and Engage Shoppers
- Deliver Value to Shoppers
- Personalize Shopping Across Channels
- How to Deliver a Seamless Buying Experience
- How to re-frame your approach to shipping to maximise profit
Plus their 4 Ps of Holiday Engagement: Promotion, Personalization, Presentation, Payment along with a checkout showing how to use data to support operations.
Even if you are not a Magento user, it’s all useful information for any eCommerce business.